We've noticed that engaging influential bloggers has become a staple in many social media strategies, and whereas some companies employ monetary compensation for favorable posts, General Mills has created a more organic approach to spreading the word about its brands.
MyBlogSpark is a General Mills-created blog network comprised almost entirely of moms. These bloggers are privy to General Mills' latest products, such as cereals and yogurts, in hopes that they will provide positive reviews to their readers. Not only is the program completely voluntary, as these bloggers opt-in to participate, but General Mills also asks that the bloggers contact the company if they feel they can not write a favorable review of a particular product. As Mashable states in the original post last week, "This is social media done right."
