Link: nil desperandum.
People in the communication industry have been talking about making
the media work as hard in expressing the idea as words or pictures etc.
That kinda makes sense and all. When designers take a brand idea and
build it into the heart of a design, its simply mind blowing. Here's
something really cool from Yves Behar, the designer of the famed OLPC.
Y water
is billed as a "developmental drink" for kids that is organic,
nutritious, low calorie. What's cool is that you can chain the bottles
up into pretty neat atomic structure like things. The design is
therefore developmental in its own right. genius.
Comments