Twist. Shake. Activate.

Los Angeles-based Activate Drinks is a line of vitamin-enhanced waters that don't get mixed until the consumer is ready to drink them. The basic premise? Vitamins deteriorate in water over time and Activate Drinks are packaged in bottles featuring a special top in which the vitamins and other supplements are stored separately in order to protect their freshness. When the consumer twists the cap on an Activate bottle, a small plastic blade within cuts the seal in the cap's waterproof chamber while simultaneously, a small armature opens the chamber, allowing the ingredients to drop into the water below. (There's even a video on YouTube to demonstrate.) How about bringing the twist-and-release concept to other types of drinks? After all it is Cinco de Mayo so how about we call today's drink RE-activate!