Mail that Matters

Under normal circumstance, one wouldn't associate the word "sexy" with direct mail--but London-based Matter doesn't operate under normal circumstances. A collaboration between Artomatic and Royal Mail, Matterbox targets customers in the UK by sending them boxes of items from various companies that would "matter" to them. The pilot box, which just hit consumers' doorsteps on February 2nd, included items from Sony Ericsson, Stolichnaya, Nintendo, Nissan, Penguin and Virgin Atlantic, among others. If this is direct mail, then please sign me up!