To infuse some entrepreneurial spirit in itself, Yahoo! has created a sub-division called Brickhouse, designed to shorten the time it takes to bring new ideas to market. “The goal is to take the idea, develop it, and make sure it’s seen by senior management quickly,” says Salim Ismail, head of Brickhouse. Any of Yahoo’s 13,000 employees can submit proposals for possible new products. And these aren’t just one-liners either. Employees are posting screenshots, creating mock-ups, presenting cases and describing potential hurdles in their submissions. A council of five top company executives, including CEO Jerry Yang and his co-founder, David Filo, review only the best five to 10. It’s a great idea to bring fresh, new energy to a large company.
